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Singapore Garden Festival

Advertising, Branding (Pitch)

Art Direction & Design: Eric Sim

Singapore Garden Festival is positioned as a premier garden show in the international landscape, and the foremost horticultural show in the tropics. The show objectives are to strengthen Singapore’s City in a Garden brand, accelerate the local horticultural industry’s development, foster a gardening culture, supplement Singapore’s calendar of events, and increase Singapore’s appeal as an excellent city to live, work, and play in.

Botanical Wonders Come Alive! addresses those objectives through exhilarating visuals. By portraying the Festival as a family-friendly, eye-opening event, we hope to attract attendees from all walks of life.

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